“We need to reinvigorate our brand” Nutech Brands Inc.

Required Change

Raise awareness of LifeBreath HRV product line in North American homebuilder market segment

Solution

By getting Nutech to stop thinking like a manufacturer and start thinking like a marketer, we were able to drive out clear messaging that resonated with the larger progressive, energy conscious homebuilders and their customers and clearly differentiated LifeBreath from it's competitors.

The homebuilder program (A Certified Living Breathing Home) leverages the environmental features of the product as it relates to national energy incentive programs like Energystar and GreenBuild, and links it to indoor air quality issues. The program also provides participants with a unique and otherwise unattainable builder designation, which serves as a market differentiator.

Results

Concept developed for HRVs is to be retrofitted to other products due to tremendous acceptance from dealer network and their customers.

Reception of the new builder program is also as anticipated, with the larger, early adopters quick to sign on.